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Business to Business Marketing Management

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves ma…(투비컨티뉴드 )



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[원서] Alan Zimmerman, Jim Blythe - Business to Business Marketing Management A Global Perspective-Routledge (2013)


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