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Cooper,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례(instance),swot,stp,4p

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작성일 22-12-18 07:06

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Cooper,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례(instance),swot,stp,4p




Manufacturing may not be glamorous,
but we know a lot about it.

- Robert Cizik, Chairman, President & CEO

1965
1833
1929
- Broaden existing product lines.
- Offer opportunities for enhanced earnings through cost management.
- Enhance Cooper’s strength in distribution.
- Strengthen a business unit’s market position.
- Enjoy widespread brand name recognition.
- Serve a broad customer base.
- Seek acquisitions that exhibit stable earnings or patterns that are countercyclical to tho...

Manufacturing may not be glamorous,
but we know a lot about it.

- Robert Cizik, Chairman, President & CEO

1965
1833
1929
- Broaden existing product lines.
- Offer opportunities for enhanced earnings through cost management.
- Enhance Cooper’s strength in distribution.
- Strengthen a business unit’s market position.
- Enjoy widespread brand name recognition.
- Serve a broad customer base.
- Seek acquisitions that exhibit stable earnings or patterns that are countercyclical to those we already have.
- Acquire products that serve basic and essential needs and that are derived from proven technologies, thereby contributing to the objective of operation in stable markets with predictable growth.
- Acquire manufacturing companies with products that are of high quality and that are leaders in their markets.
vertical integration
For producing a product, having sub ordinate companies from harvest to finished product.
Ex) EVP, MD&P

How do you think about Cooper industry …(To be continued )
설명

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순서
레포트/경영경제
다.
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