[경영학] 외식고객의상황에따른레스토랑업종및업태선택차이
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작성일 22-12-28 06:28본문
Download : [경영학] 외식고객의상황에따른레스토랑업종및업태선택차이.hwp
레포트/경영경제
순서
![[경영학]%20외식고객의상황에따른레스토랑업종및업태선택차이_hwp_01.gif](http://www.allreport.co.kr/View/%5B%EA%B2%BD%EC%98%81%ED%95%99%5D%20%EC%99%B8%EC%8B%9D%EA%B3%A0%EA%B0%9D%EC%9D%98%EC%83%81%ED%99%A9%EC%97%90%EB%94%B0%EB%A5%B8%EB%A0%88%EC%8A%A4%ED%86%A0%EB%9E%91%EC%97%85%EC%A2%85%EB%B0%8F%EC%97%85%ED%83%9C%EC%84%A0%ED%83%9D%EC%B0%A8%EC%9D%B4_hwp_01.gif)
![[경영학]%20외식고객의상황에따른레스토랑업종및업태선택차이_hwp_02.gif](http://www.allreport.co.kr/View/%5B%EA%B2%BD%EC%98%81%ED%95%99%5D%20%EC%99%B8%EC%8B%9D%EA%B3%A0%EA%B0%9D%EC%9D%98%EC%83%81%ED%99%A9%EC%97%90%EB%94%B0%EB%A5%B8%EB%A0%88%EC%8A%A4%ED%86%A0%EB%9E%91%EC%97%85%EC%A2%85%EB%B0%8F%EC%97%85%ED%83%9C%EC%84%A0%ED%83%9D%EC%B0%A8%EC%9D%B4_hwp_02.gif)
![[경영학]%20외식고객의상황에따른레스토랑업종및업태선택차이_hwp_03.gif](http://www.allreport.co.kr/View/%5B%EA%B2%BD%EC%98%81%ED%95%99%5D%20%EC%99%B8%EC%8B%9D%EA%B3%A0%EA%B0%9D%EC%9D%98%EC%83%81%ED%99%A9%EC%97%90%EB%94%B0%EB%A5%B8%EB%A0%88%EC%8A%A4%ED%86%A0%EB%9E%91%EC%97%85%EC%A2%85%EB%B0%8F%EC%97%85%ED%83%9C%EC%84%A0%ED%83%9D%EC%B0%A8%EC%9D%B4_hwp_03.gif)
![[경영학]%20외식고객의상황에따른레스토랑업종및업태선택차이_hwp_04.gif](http://www.allreport.co.kr/View/%5B%EA%B2%BD%EC%98%81%ED%95%99%5D%20%EC%99%B8%EC%8B%9D%EA%B3%A0%EA%B0%9D%EC%9D%98%EC%83%81%ED%99%A9%EC%97%90%EB%94%B0%EB%A5%B8%EB%A0%88%EC%8A%A4%ED%86%A0%EB%9E%91%EC%97%85%EC%A2%85%EB%B0%8F%EC%97%85%ED%83%9C%EC%84%A0%ED%83%9D%EC%B0%A8%EC%9D%B4_hwp_04.gif)
![[경영학]%20외식고객의상황에따른레스토랑업종및업태선택차이_hwp_05.gif](http://www.allreport.co.kr/View/%5B%EA%B2%BD%EC%98%81%ED%95%99%5D%20%EC%99%B8%EC%8B%9D%EA%B3%A0%EA%B0%9D%EC%9D%98%EC%83%81%ED%99%A9%EC%97%90%EB%94%B0%EB%A5%B8%EB%A0%88%EC%8A%A4%ED%86%A0%EB%9E%91%EC%97%85%EC%A2%85%EB%B0%8F%EC%97%85%ED%83%9C%EC%84%A0%ED%83%9D%EC%B0%A8%EC%9D%B4_hwp_05.gif)
![[경영학]%20외식고객의상황에따른레스토랑업종및업태선택차이_hwp_06.gif](http://www.allreport.co.kr/View/%5B%EA%B2%BD%EC%98%81%ED%95%99%5D%20%EC%99%B8%EC%8B%9D%EA%B3%A0%EA%B0%9D%EC%9D%98%EC%83%81%ED%99%A9%EC%97%90%EB%94%B0%EB%A5%B8%EB%A0%88%EC%8A%A4%ED%86%A0%EB%9E%91%EC%97%85%EC%A2%85%EB%B0%8F%EC%97%85%ED%83%9C%EC%84%A0%ED%83%9D%EC%B0%A8%EC%9D%B4_hwp_06.gif)
외식 고객의 상황에 따른 레스토랑 업종 및 업태 선택차이
Difference of the Guest`s Selection for the Restaurant
in Task Situation
Abstract
Situation study is being undertaken under the proposition that the discrepancies between purchasing willingness and purchasing result can be explained by the other factors than the individual ch-aracteristics. Thus, it is required that we should consider situation variables in guest`s restaurant selection. As a result, I set the four levels such as a fixed period party, meeting place for business, family party such as birthday etc, not-time pressured dinner with parents or family, to analyze if situational factor may have influence on assessing importance of restaurant attributes differently affect the guest`s restaurant selection in each situation.
In result, there were the statistically significant difference between restaurant selection and each situation.
주제어 : 상황, 업종, 업태, 선택변수
Ⅰ. 서 론
고객들이 어떤 레스토랑을 좋아하여 선택하는가 하는 문제는 언제, 어디서, 왜 그 레스토랑을 선택하려 하는가에 달려 있다아 …(To be continued )
설명
[경영학] 외식고객의상황에따른레스토랑업종및업태선택차이
[경영학] 외식고객의상황에따른레스토랑업종및업태선택차이
Download : [경영학] 외식고객의상황에따른레스토랑업종및업태선택차이.hwp( 75 )
[경영학] 외식고객의상황에따른레스토랑업종및업태선택차이 , [경영학] 외식고객의상황에따른레스토랑업종및업태선택차이경영경제레포트 , [경영학] 외식고객의상황에따른레스토랑업종및업태선택차이
[경영학],외식고객의상황에따른레스토랑업종및업태선택차이,경영경제,레포트
다.