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Why People Buy Things They Don`t Need: Understanding and Predicting Consumer Behavior by Pamela N. Danziger Dearborn Financial Publishing ⓒ 2004 (291 pages)
ISBN:0793186021

Understanding why people buy what they do is the key to successful marketing today. Marketing expert Pam Danziger provides you with a vision of the future, giving you the foresight to anticipate the needs and desires of customers. Table of Contents Why People Buy Things They Don`t NeedUnderstanding and Predicting Consumer

Why People Buy Things They Don`t Need: Understanding and Predicting Consumer Behavior by Pamela N. Danziger Dearborn Financial Publishing ⓒ 2004 (291 pages)
ISBN:0793186021

Understanding why people buy what they do is the key to successful marketing today. Marketing expert Pam Danziger provides you with a vision of the future, giving you the fo…(drop)

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[원서] Pamela Danziger - Why People Buy Things They Don`t Need Understanding and Predicting Consumer Behavior-Kaplan Business (2004)
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[원서] Pamela Danziger - Why People Buy Things They Don`t Need Understanding and Predicting Consumer Behavior-Kaplan Business (2004)


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