글로벌마케팅,글로벌경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례)
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Download : 글로벌마케팅,글로벌경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx( 89 )
글로벌마케팅,글로벌경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례)
순서
글로벌마케팅,글로벌경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,instance(사례)
설명
_SLIDE_1_
Zipcar: Refining the business model
_SLIDE_2_
Contents
What is a ZIPCAR
Case Analysis
Case Question
Similar case in Korea : Social commerce
Recommendation to the firm
Case Summary & Major Issue
_SLIDE_3_
Zipcar
What’s a Zipcar
: Car-sharing service
Sharing
_SLIDE_4_
Summary & Major issues
Positive
Negative
Cost efficient
Environment-friendly
Simple online system
Customized convenient service
Budget Limitation
Additional Maintenance Cost
_SLIDE_5_
Business model
location
customer
market
Zipcar
A. Market characteristic
Niche market
B. Location
Limited
Difficult to park
C. Customer
Student
Urban dweller
D. Technology
Web-based platform
Tech
_SLIDE_6_
Industry trend
Europe
In 1999, approximately 200 car-sharing organizations operated in 450 cities in Europe nations.
U.S.A
U.S. market was large and virtually untouched.
Car sharing industry
66mil
lived in the top 20 metropolitan areas
20mil
use…(省略)
글로벌마케팅,글로벌경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 , 글로벌마케팅,글로벌경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례경영경제레포트 , 글로벌마케팅 글로벌경영 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례
글로벌마케팅,글로벌경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,경영경제,레포트
레포트/경영경제
다.